Browse Items (73 total)
Sort by:
“The Black Athlete” page 18, SI 7/1/1968
On this page, Olsen turns his attention to the other part of the cruel deception: the false promise of success and social uplift that sports provides to black youth. Olsen notes the fall-out from this “meaningless dream” is the emergence of a “new…
"Look lovelier in 10 days with Doctor's Home Facial" - Noxema Advertisement, Ladies Home Journal, October 1954
This advertisement draws on the conventions of the advice column and on consumers' deference to medical expertise to promote Noxema face cream. The advertisement also imbues the product with near-magical properties, promising that users will "Feel…
Marnie Ellingson, "The Real You," Ladies Home Journal, October 1954, 48.
Ellingson's romantic story dramatizes readers' anxieties about having the requisite beauty and personality traits to succeed in the marriage market. The story advises readers to seek advice from women's magazines; to value (but also be wary of)…
"The Black Athlete" page 19, SI 7/1/1968
Olsen turns to the specific cases of Don Smith and Elvin Hayes to illustrate the troubling experiences that black athletes face which are unknown to the white fans they play for. Olsen calls this “a wall of ignorance and unfounded suppositions” which…
"The Black Athlete" page 20, SI 7/1/1968
Don Smith’s account of his youth finished with his recollection of being beaten by police officers, smoking marijuana, and spending time in jail. Olsen then switches back into his primary reporting on Smith’s tenure at Iowa State, but this page…
“The Black Athlete” page 21, SI 7/1/1968
After establishing the reverence that Hayes’ commanded at the University of Houston, Olsen documents the instant change in the attitude of white Houston residents when Elvin Hayes’ signed with a Sand Diego pro team, rather than the Houston Mavericks.…
Advice column on ‘Drunkards’ wives,’ 9.
: Advice on how to cure an alcoholic man centers on the wife, arguing that a nagging and over-ambitious wife could be the main cause. It says that she might want him to be an alcoholic so she can dominate him and appear indispensible. If the man…
Hill and Hill Whiskey Ad, 1.
This advertisement emphasizes the quality and variation of the whiskey. It mentions many times that it is from Kentucky. The two variations are “BLEND” and “STRAIGHT,” which vary in their intensity of flavor. The alcohol is presented on a glamorous…
“The Black Athlete” page 22, SI 7/1/1968
Olsen continues to cover the story of Elvin Hayes’, particularly his path to basketball stardom. Hayes’ recalls being less academically successful than his five older siblings, who all had college degrees and excelled in school. Hayes’ remembers…
Walker’s DeLuxe Bourbon Whiskey Ad, 133.
The ad depicts a black man in a tuxedo serving crystal tumblers of bourbon whiskey in a holiday-decorated room of what looks like a mansion. It is implicit that he is a server of the whiskey, and probably not the wealthy owner/consumer of it. The ad…