Browse Items (18 total)

  • Collection: Sports Illustrated, July 1, 1968 "The Black Athlete"

business phone ads.jpg
The advertisements asks the viewer "Business problems building up? Profit squeeze? Paperwork? Costs? Improved communications might help you solve them." The ad is a pitch for hiring Bell Telephone System's "communications consultant" who can analyze…

ski ad white men.jpg
DuPont's "Antron" nylon promises a "light and lustrous" material for ski jackets. The coat ensures "rugged" performance and "bulk-free warmth". Three white men wear the coats in different styles and colors. They gaze at the camera seriously, holding…

Imperial Fishing Ad.jpg
The advertisement includes a photo of laughing white women and men drinking, with a large game fish hung up behind them. Presumably, they are enjoying a cocktail after a successful day of sportfishing. The text below asserts, "Taste is the name of…

Black Athlete 16.jpg
On this page, Olsen engages the topic of black collegiate athletes, where he begins to reveal the “cruel deception” of racial opportunity in sports. Olsen traces the path of a black person recruited to a university to play high-level sports. He…

Black Athlete 19.jpg
Olsen turns to the specific cases of Don Smith and Elvin Hayes to illustrate the troubling experiences that black athletes face which are unknown to the white fans they play for. Olsen calls this “a wall of ignorance and unfounded suppositions” which…

Black Athlete 20.jpg
Don Smith’s account of his youth finished with his recollection of being beaten by police officers, smoking marijuana, and spending time in jail. Olsen then switches back into his primary reporting on Smith’s tenure at Iowa State, but this page…

SI Black Athlete Cover.jpg
This SI cover page features art depicting a young black man running towards a hurdle that resembles a road blockade. The background is a close-up of the man's face, his obstacle reflected in dark black sunglasses. The title reads "The Black…

budweiser ad.jpg
The advertisement reads "This calls for a Budweiser" in large lettering.Three middle-aged white men study a billiard table, one holding Budweiser can and another holding a glass of beer. The text reads "Saturday afternoon...and Monday's a thousand…

Black Athlete 15.jpg
This page opens Part 1 of Jack Olsen’s five-part series on the ‘black athlete’, and it is titled “The Cruel Deception.” Olsen begins the piece by addressing the persistent story of racial opportunity in sports, citing the oft-used phrase “look what…

Black Athlete 18.jpg
On this page, Olsen turns his attention to the other part of the cruel deception: the false promise of success and social uplift that sports provides to black youth. Olsen notes the fall-out from this “meaningless dream” is the emergence of a “new…
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