Browse Items (73 total)

After zooming into various individual case studies of specific black athletes, Olsen returns to his initial conception of the ‘cruel deception’ that sport is transformative and beneficial to black youth and their communities. The purported…

The prologue to the Black Athlete cover story introduces the story, which probes whether or no sport is “one of the few areas of American society in which the Negro has found opportunity.” The introduction promises to complicate this notion, and…

“Our ignorance about wines and the art of enjoying them is one of the secret scandals of the civilized world,” writes the author S.S. Field. They proceed with a field guide to table wines, constantly mentioning that “civilized peoples” ought to know…

This backhanded compliment to the consumer appears across the top of an advertisement for nylon tricot slips. Like many other advertisements in this issue of Ladies Home Journal, the ad notes a distinction between public and private, with the…

“Busy homemaker, family chauffeur, active on committees . . . She seems to get more out of living.” What is her secret? It’s “a beautiful foundation beneath . . . made of Du Pont nylon.” As a result, “she wears her clothes with ease.” Thus she…

An attractive woman gathers moon drops and applies them rapturously to her face in this advertisement for Revlon’s ‘Moon Drops,’ a wonderful new moisturizer that “acts like a ‘fountain of youth’ for dry skin.” The text warns that “dried-out skin is…

Interestingly, this is an ad not for an alcoholic beverage, but for the glassware made for the consumption of a particular kind of alcohol. The lure of specific glassware for specific alcoholic drinks as a sign of wealth and refinement is a recurring…

This alcohol advertisement is similar to other ones in its focus on the very old and esteemed roots of the liquor product it sells. It alleges that only two French monks now the secret recipe, which was passed down to them by a guy named Marshall…

Two white cartoon men are served a “dram” of Drambuie liquor, described as “a luxurious after-dinner adventure.” They are served by what looks like an Asian waiter in an Oriental place (perhaps China). The point is that you can enjoy Drambuie in any…

This advertisement explains that Old Crow has developed a milder, less alcoholic version of their original bourbon whiskey (Original is 100 proof, new version is 86 proof), to accommodate customers who want a “lighter taste.” It asserts, like almost…