Ad for Brandy Snifters to Serve Hennessey Cognac, 4.

Ad for Brandy Snifters to Serve Hennessey Cognac, 4.

Alcohol glassware

Interestingly, this is an ad not for an alcoholic beverage, but for the glassware made for the consumption of a particular kind of alcohol. The lure of specific glassware for specific alcoholic drinks as a sign of wealth and refinement is a recurring theme in alcohol ads in this issue of Cosmo. The copy of the ad emphasizes that the snifters and the Cognac brandy are from Cognac, France, the only place that Cognac can legally be made. The ad suggests that your association with France via your consumption of its products will make you more worldly and thus prestigious.

Marney Kline

Hearst Corporation

November 1953

Magazine advertisement