Browse Items (73 total)

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Patterson fought with a lot more compassion than most fighters did. When asked about his fight with Eddie Machen, he justified his actions by saying that he did not need to hurt Machen more than he was already hurting. He then talks about the hard…

LHJ_Oct1954 - Cashmere_Bouquet.jpg
Featuring an attractive, red-headed woman wearing bright red lipstick, this advertisement for Cashmere Bouquet “indelible-type lipstick” promises romantic excitement and even a little danger to purchasers of the product. In the lower, right corner…

LHJ_Oct1954 - maidenform - lingerie.jpg
On one hand, the advertisement imbues the wearing of foundation garments with a dreamlike aspect. On the other hand, it describes the purpose of foundation garments with words like “dangerous” and “fatal.” The woman pictured in the advertisement…

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Ali is pictured naked from the waist up, with beads of sweat dripping down his body and a radiant, white smile in his face. His muscles are defined, he is dressed in boxing shorts and has his hands taped up; he looks like he just finished a grueling…

LHJ-Oct1954_Conti_Castile_Shampoo.png
“Let the pure imported olive oil in Conti Castile Shampoo restore natural softness, life and luster. See how beautifully your hair takes and holds its wave, how easy it is to manage, with no harm to hair coloring.” Using words like “pure” and…

LHJ_Oct1954 - Tussy Cleansing Cream.jpg
In contrast to other advertisements for cosmetic products, this advertisement for Tussy Cleaning Cream features a photograph of a woman wearing only a towel, unadorned, and with her hair pulled back. Dotted lines and arrows are inscribed on her face…

LHJ_Oct1954 - DuBarry blush.jpg
“You see this glow-of-cheek on the radiant, new crop of American beauties and think, ‘how pretty!’ Nature? Vitamins? No—DuBarry Bloom!” So begins this ad for DuBarry Beauty Preparations. The ad also features DuBarry Penetrating Balm for women over…

LHJ_Oct1954 - Formfit - lingerie.jpg
Capitalizing on readers’ dissatisfaction with foundation garments that are not “beautifully slimming,” this advertisement promises a better-fitting garment suited to the customer’s particular body type. “Discover how easily the lovelier figure…

LHJ_Oct1954 - Max Factor - 153.jpg
Superlatives abound in this advertisement for Max Factor’s Creme Puff foundation: It is the “creamiest” and the “sheerest”; it is “fresh, light, so smooth,” and “luscious.” Creme Puff is “the make-up that keeps its promise” to make the purchaser…

Fall Fashions, True Confessions, 1956.jpg
“You’ll want to be slim for fall fashions” reads this instructional article about healthy weight loss through exercise routines. Organized into five sections, this article shows women how they can “persevere in a daily exercise routine” to “look more…
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