“I dreamed I went on Safari in my Maidenform bra,” Ladies Home Journal, October 1954.
Dublin Core
Title
“I dreamed I went on Safari in my Maidenform bra,” Ladies Home Journal, October 1954.
Subject
Lingerie
Description
On one hand, the advertisement imbues the wearing of foundation garments with a dreamlike aspect. On the other hand, it describes the purpose of foundation garments with words like “dangerous” and “fatal.” The woman pictured in the advertisement hardly seems vigilant; instead, she appears rather blasé. We are left to wonder what feelings actually attended women’s purchase of constricting undergarments in the 1950s.
Creator
Holly Allen
Source
Ladies Home Journal, October 1954
Citation
Holly Allen, ““I dreamed I went on Safari in my Maidenform bra,” Ladies Home Journal, October 1954.,” Magazines, accessed May 5, 2024, https://omeka.middlebury.edu/magazines/items/show/13.