“Bring back the blush” – DuBarry Bloom and DuBarry Penetrating Balm Advertisement, Ladies Home Journal, October 1954.

“Bring back the blush” – DuBarry Bloom and DuBarry Penetrating Balm Advertisement, Ladies Home Journal, October 1954.

Cosmetics

“You see this glow-of-cheek on the radiant, new crop of American beauties and think, ‘how pretty!’ Nature? Vitamins? No—DuBarry Bloom!” So begins this ad for DuBarry Beauty Preparations. The ad also features DuBarry Penetrating Balm for women over thirty: “This fabulous beauty treatment is a magical blend of vitamins, hormones, and lanolin,” which gives skin “the moist full look of youth” and is “a perfect joy to use!” A photograph of a very light, bright-complected woman being fawned over by a man in evening dress completes the advertisement.

Holly Allen

October 1954