Browse Items (73 total)

This advertisement for Cuticura Soap and Medicated Liquid argues that it is the “fast known skin relief” that yields positive results in “1 to 3 days.” Women can gain “relief from pimples, rashes, and other externally caused skin irritations” by…

In this ad, a glamorous, red-lipped model, clad in a white “Mink Cape by Alfred Rainer,” is depicted against a backdrop of large, faceted rubies. The ad’s text promises that Tangee’s BRIGHT ‘N CLEAR lipstick with “keep your lips velvet soft…more…

: Advice on how to cure an alcoholic man centers on the wife, arguing that a nagging and over-ambitious wife could be the main cause. It says that she might want him to be an alcoholic so she can dominate him and appear indispensible. If the man…

This advertisement explains that Old Crow has developed a milder, less alcoholic version of their original bourbon whiskey (Original is 100 proof, new version is 86 proof), to accommodate customers who want a “lighter taste.” It asserts, like almost…

Two white cartoon men are served a “dram” of Drambuie liquor, described as “a luxurious after-dinner adventure.” They are served by what looks like an Asian waiter in an Oriental place (perhaps China). The point is that you can enjoy Drambuie in any…

This alcohol advertisement is similar to other ones in its focus on the very old and esteemed roots of the liquor product it sells. It alleges that only two French monks now the secret recipe, which was passed down to them by a guy named Marshall…

Interestingly, this is an ad not for an alcoholic beverage, but for the glassware made for the consumption of a particular kind of alcohol. The lure of specific glassware for specific alcoholic drinks as a sign of wealth and refinement is a recurring…

An attractive woman gathers moon drops and applies them rapturously to her face in this advertisement for Revlon’s ‘Moon Drops,’ a wonderful new moisturizer that “acts like a ‘fountain of youth’ for dry skin.” The text warns that “dried-out skin is…

“Busy homemaker, family chauffeur, active on committees . . . She seems to get more out of living.” What is her secret? It’s “a beautiful foundation beneath . . . made of Du Pont nylon.” As a result, “she wears her clothes with ease.” Thus she…

This backhanded compliment to the consumer appears across the top of an advertisement for nylon tricot slips. Like many other advertisements in this issue of Ladies Home Journal, the ad notes a distinction between public and private, with the…