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Old Crow Bourbon, a Kentucky Classic

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"The sanitized, commercialized version of middle-class life that defined the 1950s can be seen in the nation's drinking habits as well. The wayward creativity of the cocktail was tamed, a victim of social and political circumstances deeply hostile to eccentricity" (1)

In the 1950s, Americans favored straight liquor, particularly for men, or hard-alcohol cocktails without frilly, sugary additions. Some of the most popular drinks were martinis, manhattans, old-fashioneds. 

 Rotskoff, Lori. Love on the Rocks : Men, Women, and Alcohol in Post-World War II America, 2002, 194-5.