Ad for Old Crow Bourbon, 13.

Ad for Old Crow Bourbon, 13.

Alcohol ad

This advertisement explains that Old Crow has developed a milder, less alcoholic version of their original bourbon whiskey (Original is 100 proof, new version is 86 proof), to accommodate customers who want a “lighter taste.” It asserts, like almost every alcohol ad, that its product is “the finest in the world,” and that the company has very old, established roots. It also emphasizes that the product is distilled in Kentucky, like the Hill & Hill whiskey ad. It is unclear why the product’s Kentucky roots are a persuasive factor to potential buyers.

Marney Kline

Cosmopolitan Magazine

Hearst Corporation

November 1953

Magazine advertisement