Ad for Old Crow Bourbon, 13.

old crow bourbon page 13.jpg

Dublin Core

Title

Ad for Old Crow Bourbon, 13.

Subject

Alcohol ad

Description

This advertisement explains that Old Crow has developed a milder, less alcoholic version of their original bourbon whiskey (Original is 100 proof, new version is 86 proof), to accommodate customers who want a “lighter taste.” It asserts, like almost every alcohol ad, that its product is “the finest in the world,” and that the company has very old, established roots. It also emphasizes that the product is distilled in Kentucky, like the Hill & Hill whiskey ad. It is unclear why the product’s Kentucky roots are a persuasive factor to potential buyers.

Creator

Marney Kline

Source

Cosmopolitan Magazine

Publisher

Hearst Corporation

Date

November 1953

Format

Magazine advertisement