Browse Items (73 total)

This advertisement for Revlon "Touch and Glow" foundation promises the purchaser that they will "see an instant change in their complexion - and turn back the clock five years!" The advertisement declares that "Touch and Glow" is "more than a…

Featuring an attractive, red-headed woman wearing bright red lipstick, this advertisement for Cashmere Bouquet “indelible-type lipstick” promises romantic excitement and even a little danger to purchasers of the product. In the lower, right corner…

“You see this glow-of-cheek on the radiant, new crop of American beauties and think, ‘how pretty!’ Nature? Vitamins? No—DuBarry Bloom!” So begins this ad for DuBarry Beauty Preparations. The ad also features DuBarry Penetrating Balm for women over…

In this ad, a glamorous, red-lipped model, clad in a white “Mink Cape by Alfred Rainer,” is depicted against a backdrop of large, faceted rubies. The ad’s text promises that Tangee’s BRIGHT ‘N CLEAR lipstick with “keep your lips velvet soft…more…

An attractive woman gathers moon drops and applies them rapturously to her face in this advertisement for Revlon’s ‘Moon Drops,’ a wonderful new moisturizer that “acts like a ‘fountain of youth’ for dry skin.” The text warns that “dried-out skin is…

In contrast to other advertisements for cosmetic products, this advertisement for Tussy Cleaning Cream features a photograph of a woman wearing only a towel, unadorned, and with her hair pulled back. Dotted lines and arrows are inscribed on her face…

Superlatives abound in this advertisement for Max Factor’s Creme Puff foundation: It is the “creamiest” and the “sheerest”; it is “fresh, light, so smooth,” and “luscious.” Creme Puff is “the make-up that keeps its promise” to make the purchaser…

This article contains beauty tips for blondes and brunettes, including apparel, hair and skin care, and make-up. The editor promises “character and beauty” to blondes who have “a deft touch with make-up.” Addressing brunettes, she advises “careful…

“Let the pure imported olive oil in Conti Castile Shampoo restore natural softness, life and luster. See how beautifully your hair takes and holds its wave, how easy it is to manage, with no harm to hair coloring.” Using words like “pure” and…

“Busy homemaker, family chauffeur, active on committees . . . She seems to get more out of living.” What is her secret? It’s “a beautiful foundation beneath . . . made of Du Pont nylon.” As a result, “she wears her clothes with ease.” Thus she…