Browse Items (73 total)

This backhanded compliment to the consumer appears across the top of an advertisement for nylon tricot slips. Like many other advertisements in this issue of Ladies Home Journal, the ad notes a distinction between public and private, with the…

On one hand, the advertisement imbues the wearing of foundation garments with a dreamlike aspect. On the other hand, it describes the purpose of foundation garments with words like “dangerous” and “fatal.” The woman pictured in the advertisement…

Capitalizing on readers’ dissatisfaction with foundation garments that are not “beautifully slimming,” this advertisement promises a better-fitting garment suited to the customer’s particular body type. “Discover how easily the lovelier figure…

“Busy homemaker, family chauffeur, active on committees . . . She seems to get more out of living.” What is her secret? It’s “a beautiful foundation beneath . . . made of Du Pont nylon.” As a result, “she wears her clothes with ease.” Thus she…

“Let the pure imported olive oil in Conti Castile Shampoo restore natural softness, life and luster. See how beautifully your hair takes and holds its wave, how easy it is to manage, with no harm to hair coloring.” Using words like “pure” and…

This article contains beauty tips for blondes and brunettes, including apparel, hair and skin care, and make-up. The editor promises “character and beauty” to blondes who have “a deft touch with make-up.” Addressing brunettes, she advises “careful…

Superlatives abound in this advertisement for Max Factor’s Creme Puff foundation: It is the “creamiest” and the “sheerest”; it is “fresh, light, so smooth,” and “luscious.” Creme Puff is “the make-up that keeps its promise” to make the purchaser…

In contrast to other advertisements for cosmetic products, this advertisement for Tussy Cleaning Cream features a photograph of a woman wearing only a towel, unadorned, and with her hair pulled back. Dotted lines and arrows are inscribed on her face…

An attractive woman gathers moon drops and applies them rapturously to her face in this advertisement for Revlon’s ‘Moon Drops,’ a wonderful new moisturizer that “acts like a ‘fountain of youth’ for dry skin.” The text warns that “dried-out skin is…

In this ad, a glamorous, red-lipped model, clad in a white “Mink Cape by Alfred Rainer,” is depicted against a backdrop of large, faceted rubies. The ad’s text promises that Tangee’s BRIGHT ‘N CLEAR lipstick with “keep your lips velvet soft…more…