The Western Man

The Western Man

The idealized Western Man is someone who (ironically) doesn't put much stock in material goods, but rather is someone who enjoys a hard days work and whose worth is not what's in his bank account, but rather his word and the relationships that he's cultivated throughout his life. The items that he is defined by is his tan suede sports jacket, his short swimming trunks, his cowboy boots, and his cowhide briefcases for his long days away from home. To become a western man, it would cost roughly $260, which is one of the less expensive lifestyles that can be bought.

Luke Duffy

Esquire

July 1953