"Go to bed, Stubborn...He's not going to call!" Listerine Advertisement

Listerine Ad, True Confessions, Oct 1956.JPG

Dublin Core

Title

"Go to bed, Stubborn...He's not going to call!" Listerine Advertisement

Subject

Hygiene

Description

This advertisement for Listerine Antiseptic begins with a narrative directed at the disappointed woman pictured, though the second person point of view also implies that the reader should feel addressed. The narrative states that the man at the Blakes’ “didn’t have eyes for anyone else. But when you said goodbye, you’d already lost him” due to bad breath. The advertisement continues with information surrounding how toothpaste and non-antiseptic mouthwashes do not compare to the power of Listerine. The advertisement hinges on the importance of maintaining fresh breath.

Creator

Michael Schermerhorn

Source

True Confessions, October 1956

Language

English

Type

Magazine

Citation

Michael Schermerhorn, “"Go to bed, Stubborn...He's not going to call!" Listerine Advertisement,” Magazines, accessed March 28, 2024, https://omeka.middlebury.edu/magazines/items/show/80.

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