“Don’t Launder Your Hair” – Conti Castile Shampoo Advertisement, Ladies Home Journal, October 1954, 152.

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Dublin Core

Title

“Don’t Launder Your Hair” – Conti Castile Shampoo Advertisement, Ladies Home Journal, October 1954, 152.

Subject

Hair care

Description

“Let the pure imported olive oil in Conti Castile Shampoo restore natural softness, life and luster. See how beautifully your hair takes and holds its wave, how easy it is to manage, with no harm to hair coloring.” Using words like “pure” and “natural,” and featuring the head of a carefully coiffed woman, the advertisement promises solutions to the problems of over-treated hair.

Creator

Holly Allen

Source

Ladies Home Journal, October 1954