Ad for Brandy Snifters to Serve Hennessey Cognac, 4.

Hennessey ad page 4 zoom in.jpg

Dublin Core

Title

Ad for Brandy Snifters to Serve Hennessey Cognac, 4.

Subject

Alcohol glassware

Description

Interestingly, this is an ad not for an alcoholic beverage, but for the glassware made for the consumption of a particular kind of alcohol. The lure of specific glassware for specific alcoholic drinks as a sign of wealth and refinement is a recurring theme in alcohol ads in this issue of Cosmo. The copy of the ad emphasizes that the snifters and the Cognac brandy are from Cognac, France, the only place that Cognac can legally be made. The ad suggests that your association with France via your consumption of its products will make you more worldly and thus prestigious.

Creator

Marney Kline

Publisher

Hearst Corporation

Date

November 1953

Format

Magazine advertisement